Taya spent the first fifteen years of her career dedicated to the evolution and growth of an award-winning communications leader. As Vice President, Managing Director of Identica Branding & Design she successfully broadened the company’s business by pushing the boundaries of innovation and fuelling an entrepreneurial culture that was reflected across the organization. Seventy-five people strong, a long list of international awards and precedent-setting client business results propelled them to their number one position in Western Canada.In her next posts as Chief Marketing Officer, Cossette, and later Dare she was responsible for the growth and reputation of the organizations across North America. Cossette was the largest agency in Canada during her tenure and Dare was named by Fast Company as one of the most innovative companies in the World.
With a history of identifying and seizing opportunity, Taya founded Partners & Hawes in 2012, a full-service brand engagement agency with clients across Canada, the US and Asia. Their model is comprised of best-in-class brain-trusts, built for the challenge at hand and in the best interests of their clients. Which is why in their name, Partners comes first.
Their team has developed many place brands and is currently building a Destination Food Strategy for the Fraser Valley. Their Destination Brand Experience Includes: Province of BC, Destination BC, Tourism Fraser Valley, Tourism Chilliwack, Tourism Burnaby, Canada Place, Shape Properties, Downtown Abbotsford BIA, Downtown Chilliwack